Creative, digital & customer experience leadership.

M2C Studios · Haarlem, Netherlands

Owner

Independent creative, marketing technology, and integration consultancy. I help connect strategy, platforms, processes, and customer touchpoints, alongside video and photography services.

PopUp Bagels

Senior Director, Digital Platforms & Marketing Operations

Lead strategy, integration, and optimization across the digital marketing ecosystem—connecting data, technology, creative execution, and customer experience. Partner across IT, creative, franchise, and operations teams to support growth.

Blaze Pizza

Director, Franchise Marketing Channels & Technology

Integrated third-party delivery, local-store marketing, and marketing technology to support franchise growth. Managed delivery-platform relationships and developed scalable campaigns across digital and in-store touchpoints.

GoTo Foods

Digital Content, Loyalty & Marketing Technology Leadership

• May–Dec 2024Director, Loyalty Technology & Innovation, IT & MarTech
• May 2023–May 2024Director, Loyalty Innovation & Integration
• Oct 2020–Apr 2023Manager, Digital Content & Customer Engagement

Led the development and rollout of a centralized Digital Asset Management system designed to make brand and content resources simple to find and use. Progressed into loyalty innovation, integration, and marketing technology across a portfolio of consumer brands.

Comentec

Creative & Marketing Director / Business Integration Development Engineer

Connected B2B SaaS brand and marketing strategy with technology consulting. Led value-proposition work and customer-focused messaging, and contributed to solutions involving SAP platforms, integrations, and UX/UI prototypes.

World Housing Solution

Technology & Marketing Consultant

Led creative and marketing initiatives and advised on automation, sponsorships, and government contracting. Contributed to humanitarian relief efforts related to Hurricanes Irma and Harvey, supporting the deployment of portable medical units.

InBIA

Technology Innovation & Software Development

• Jun 2017–May 2018Lead Software Development Engineer & Database Architect
• Dec 2016–Nov 2017Director of Technology Innovation

Worked on a global research initiative in partnership with the University of Central Florida (UCF) and the U.S. Economic Development Administration (EDA), mapping entrepreneurial-support organizations. Designed the database and visual interface, built reusable data-visualization components, and established a shared-development workflow.

Move2Create

Co-founder & Creative Director

Co-founded and grew a creative agency from web design into a multidisciplinary studio spanning brand strategy, digital experiences, UX/UI, and video production. Led creative teams and projects for organizations including Stanford University, Red Bull, Florida Institute of Technology, TEDxWomen, and Girls Who Code.